About Us

The Hope opened in Vienna in 2009 and is also running its online store since that.

The name E35 is a tribute to Europe’s longest road connecting Rome to Amsterdam, we like to connect people by common passion for well-made clothing and style. Our mission is to stand up for slow fashion.

We are after original brands and contemporary styles, products that tell a story. We recognize the sustainable value of quality materials, the fascination of artisanal making and we love design and the flair of authentic creations.

We don’t simply sell clothing but we believe that style is expression of yourself.

We are located in Vienna’s 7th district, 10 minutes by foot from the main shopping road and not far from Museumsquartier.